Your day as CMO

Aito actually changes your working day. Forget being frustrated by constant demands. Get on the ball and make winning decisions based on analyzed real-time information and expert recommendations. Aito brings in the revenue – and bonuses.

Without Aito

08.30

Early at the office – holding a styrofoam coffee cup. Check email and campaign reports. Lift coffee cup.
08.31

Spill coffee for the churn numbers, missed sales and marketing targets. Call CTO for a complete QoS and usage analysis. Curse the 4 week lead-time. Forget coffee on table.
09.00

A new external study of general customer trends – wonder how to grab the opportunity.
11.00

Tell CTO – again – that you need rich up-to-date intelligence, not months old raw uncollated data on paper.
11.30

Shock the CFO by launching an expensive QoS-focused TV campaign to reduce churn – without knowing the cause.
12.30

Over a sandwich, improvise a plan to cut marketing budget by 20%, while increasing impact.
13.30

Explain to the shocked CFO why you must launch a big TV campaign focusing on QoS to cut down the alarming churn rate, without knowing the real cause.
14.15

Wonder about up-selling opportunities and target groups. Call CTO…
16.30

Technical and sales team “lost revenue” workshop. Discuss problems and pore through data.
18.00

Call wife. A late night, again. Notice the cold coffee on the table.

With Aito

09.00

Office. Check email and status reports. Lift your chunky Aito coffee mug.
09.01

Enjoy the rich aroma while opening the Aito application.
09.02

Use the intuitive Aito for a quick 360° operation view. Notice a revenue loss in a key segment. Clearly tech based, says Aito. Alert CTO.
09.25

Finalize an innovative mobile advertising. Give detailed brief and analysis on user segments, content, applications and devices.
10.30

Find three ways to advertise to right segments through Aito analysis. Save 20% in media spend.
11.00

Use Aito generated insights to show CEO and management team your new LTE service and content strategy with an investment plan attached. Use Aito simulation to demonstrate the opportunities of your operation and results to be achieved.
12.30

Have a proper lunch with the CTO and plan a joint strategy workshop. Enjoy a double espresso.
15.15

Finalize plans to create industry-leading CEM concepts covering mobile, fixed, broadband and customer web services.
18.15

Meet girlfriend at the PJ’s before concert. 18.30 Plan together how to use the bonuses this year.

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