For Service Providers

In tough competition, maximizing customer life-time value is key for digital service providers, such as online communities, mobile content providers and e-commerce sites. Aito’s instant Intelligence takes web analytics to the next level by combining traffic, user demographics with business information and recommendations.

Aito opens your customers’ and visitors’ minds to you – you will know what they want and how and why they behave the way they do within your service. You get instant customer information about interests, site usage and purchase behavior – everything combined down to individual customer level, directly on your screen. This holistic, in-depth view to your site makes optimizing your service for maximum revenue easier than ever.

You can effectively profile and segment your visitors/customers with just a few clicks. And quickly plan targeted actions to meet their needs. You will know where the revenues come from, how customer behaviour affects the business and the success rate of different campaigns.

Comprehensible and easy-to-use, Aito Instant Intelligence is the means to making profitable decisions. Applied quickly, you can instantly see the impact on your business.
You can offer more value and boost customer and advertiser spending with just a few clicks.

Some practical use cases:

1. Customer Insight
You learn how visitors and customers behave whilst using the service –where they come from, what they purchase and link this to demographics and other customer information for a complete picture. Moreover, you can use the resulting analytics to specify the characteristics of a loyal customer.

2. Customer profiling and segmentation
Effective profiling and segmenting of your customers is now easier than ever. You can base it on aspects such as demographics, interests, length of customer relationship, earned revenue, acquisition channels as well as bought products and services. This intelligence helps you optimize customer acquisition and increase sales thanks to more precise, better targeted activities and campaigns.

3. Business analysis
With Aito, you get an overall picture of your business and the ability to identify where the revenue comes from – which services, customers and campaigns. By cross-analysing customer groups, transactions and products, you recognise groups to whom to target up-sell and cross-sell activities.