Aito Technologies signs a deal with TDC Finland for its business CEM

October 28th, 2009

TDC using the multiple capabilities of a unique analytics product for mobile business follow-up.

28.10.2009 Helsinki, Finland – Aito Technologies Oy, developer of customer experience management software, has signed a product delivery agreement with TDC Oy Finland, one of the leading communication solution providers in Finland’s b2b market, for Aito business driven CEM tool. The agreement is a continuation to a 3-week pilot period during which TDC could witness the benefits that Aito’s tool brings to the business.

CEM stands for Customer Experience Management and with Aito CEM, TDC will be able to analyse in-depth its mobile business customers and their behaviour, allowing an even deeper understanding of its customers’ business and what services to offer. More specifically, TDC will have a holistic view on its customers’ service usage and the generated revenue. The tool will act as a support for their sales and marketing teams in terms of following and analyzing the profitability of campaigns and other activities on the network.

Aito CEM business analytics tool is quick to take into use and gives a hand to operators and service providers in following more effectively their business and customer experience. Aito uses operator’s existing data and packages the relevant information into a dynamic view where stakeholders can easily go and check profitability and trend analyses as well as the status of customer usage and experience.

“We at TDC have customer in our core focus and we are therefore constantly looking for models and tools to further improve our services. Aito’s product with its capabilities was a perfect match to our needs ” says Petteri Nissinen, Deputy Managing Director and Head of Market & Products at TDC. “Now we have a tool that communicates with the necessary systems and provides data analyses, in an easy-to-understand format, that are used to develop our mobile business and mobile services even further. Delivery and integration of the product was straightforward and fast. From the analysis, we have already been able to identify new sources to increase the profitability of our services, giving instant results.”

“ Our goal is to add value to our customers’ operations and we do that by focusing on the right things with our analysis tool and drawing out the right information from operators’ existing databases,” says Anssi Tauriainen, CEO of Aito Technologies. “For a technically advanced customer like TDC, with a focused business and Nordic customer base, our tool provides a diverse analysis through which TDC can easily and effectively track what is really happening in their business.” Mr. Tauriainen continues.

About TDC:

TDC is an exceptional data communications partner. We boldly change Nordic and local telecommunications. Our business idea is to offer the best IP based data, internet and voice solution to companies and communities directly and together with strategic partners. Individual communications solutions are carried out to support and develop customers’ business. TDC has local representation in all Nordic countries: Finland, Sweden, Norway and Denmark. Group’s turnover in 2008 was about 38,8 bn DKK (about 5,2 bn euros) with about 15,000 employees. TDC Customer Support has twice been awarded as the Help Desk of the Year. We serve with great spirit and big heart. We get things done in one go. www.tdc.fi