Aito Delivers Instant Intelligence to Muxlim

November 2nd, 2009

The world’s first integration of a Customer Experience Management product for an in-depth analysis of online community users

2.11.2009, Helsinki -  Aito Technologies, developer of customer experience management software, will be delivering instant intelligence for Muxlim Inc., the integrated media company running the world’s largest Muslim lifestyle network, Muxlim.com. With the delivery, Muxlim will be able to analyse the behaviour of their users and link this to the business and network traffic.

Muxlim.com reaches millions people each year from 190 countries and hosts content such as music, fashion, entertainment and news, generated by the users or by partners, such as sites, brands or blogs, who want to communicate with Muslim audiences. The partnership intends to provide extra value for these partners as well as market insights and information on user behaviour and opinions.

Aito Instant Intelligence tool provides easy and flexible customer experience management allowing extensive analysis of the customer base of any digital service provider and e-commerce sites. Aito takes the analysis to another level with its capability to combine network traffic with customer profiling and business information. The ease-of-use and ability to identify clear segments makes it straightforward to find out where the revenues come from and learn about customer behaviour.

As advertising in the social media is increasingly important and learning about the target audience reaction is vital, Muxlim is adding to their current service by providing brand opportunity insights to its business customers. With the information generated from Aito’s tool, Muxlim will be able to deliver customised graphical reports for brands, helping them to understand the needs of their audience and giving invaluable feedback on campaigns launched towards the Muslim market.

Mohamed El-Fatatry, Founder and CEO of Muxlim explains: ”The global Muslim community is a powerful yet geographically fragmented consumer segment, therefore Muxlim’s integrated media services and strong social media presence act as the perfect medium for brands to reach this market.”

“By partnering with Aito, Muxlim intends to provide information to each of our business customers for targeted marketing messages, describing the users who access their content, how they react and what they do on the network. We are shifting from being solely a social network and publisher, moving towards an integrated media company, focused on enabling reach and engagement with this huge and largely untapped market, estimated by TIME magazine at $1 trillion globally.” Mr. El-Fatatry adds.

”We are exited about our co-operation with Muxlim, as this is to our understanding the first time customer experience management system is used inside a social media network to understand the customers’ behavior and business”, says Anssi Tauriainen, CEO of Aito Technologies. Mr. Tauriainen continues: ”We have a great opportunity here to show how Aito Instant Intelligence can provide added value for a large global social media such as muxlim.com. We see that this is the direction where whole communications industry is heading, and in the future telecom operators and service providers will be working closely together to jointly provide new convergent services to consumers. Today Aito is the first CEM vendor that is ready to serve both parties with accurate and actionable information about customer usage, experience and business, regardless of the infrastructure used.”

About Muxlim Inc. – visit: www.muxlim.com

Muxlim Inc. is an integrated media company offering a range of services that engage, communicate and access the global Muslim lifestyle market, estimated at USD 1 trillion globally. The company also runs the world’s largest Muslim lifestyle network Muxlim.com, which provides lifestyle content across a number of categories such as news, entertainment, fashion, music and sports.

The company cohesively integrates Muslim lifestyle content and context across multiple platforms, such as web, print, mobile, TV, live events, etc. and reaches tens of millions of people in 190 countries. The network includes syndicated and user-generated content, branding, branded content, storytelling, advertising and more.

With its comprehensive lifestyle focus, Muxlim is the first company to make this market approachable and attractive to mainstream advertisers as well as provide an effective marketing channel to reach this powerful yet geographically fragmented consumer segment. Currently Muxlim’s business areas involve online display, interactive and conversational marketing, end-user sales of premium content in addition to advisory services including market research and intelligence, industry engagement and media planning.

Founded in 2006, Muxlim has been selected as one of the world’s most successful new businesses by the highly-regarded US-based business technology journal “Red Herring”, has won the prestigious “Grand One Best Startup Award”, and has been recognised in Finland as one of the country’s top high-growth companies, receiving a R&D grant from TEKES.  The company is also the official Finland nominee to the World Summit Awards 2009, for the “e-Inclusion & Participation” category and was one of the top three nominees for the SIME “Best Internet Strategy” Award, as well as selected for “Rising Star of the North – The Mighty 36”.

Furthermore, Muxlim is the only Muslim media company in the world to be a member of the IAB.